Byrne Hobart asked:


How often do you think you read something because of someone else’s SEO?

(I’ll give you a hint: if you think you found this article because angels laid it at your feet-think again.)

SEO Copywriting is an increasingly potent force in online marketing. The average person is bombarded with messages telling them to look-look-look and buy-buy-buy; when they do their own research (and their own Google searches), they’re expecting something a bit mellower.

And that’s where SEO copywriting can really shine. After all, SEO copywriting is the only way to get readers who are interested in exactly what you have to say: you can build a site that’s going to target dog lovers in the Pacific Northwest, or parents of two or more children who are interested in selling their home, or people with $250,000 or more tied up in mutual funds.

All you have to do is precisely calibrate your content so it’s irresistible to readers, easily indexed by search engines, and able to outrank every other person targeting exactly that audience.

Hey, wait a second. That sounds hard.

It is hard. It’s not getting any easier. And it’s what I do all day, every day. SEO copywriting is my job, and it’s a dream job, but it sure isn’t easy. I spend all day researching keywords, testing out headlines, crafting copy, reaching out to contacts at Google and Bing, combing Twitter for nuggets of information, digging through ancient marketing manuals to find old school techniques to apply to the latest problems-and keeping my clients well-informed and happy the whole time.

It’s tough, but it’s fun. And it’s a good deal! SEO copywriting is up to 75% cheaper than pay per click marketing, and pay per click is 50% to 80% cheaper than traditional marketing. Best of all, it gives you ongoing market research: you can always analyze what pitches work and what pitches don’t, and you can spot trends in searches as they happen.

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Christopher Conlan asked:


SEO Copywriting, or search engine copywriting, is the art of combining the right search terms relevant to your product or service, with the right math – the algorithms used by Google, MSN, Yahoo!, etc.


SEO Copywriting is a combination of art (the words) and science (the math) resulting in website copy which produces actual, not perceived results. Knowing the “math” and “structure” preferred by the search engines is the first component to successful SEO copywriting.


Knowing what keywords your audience is searching for, and which keywords are making your competition succeed is crucial. Forget about what YOU think — it doesn’t matter and no one cares! Use a comprehensive analysis tool like WebCEO to strategize and track your results.


Divide your keywords up into three tiers, write them out in three separate columns if you have to and see which individual words “piggyback” on each other. Follow the searcher’s behavior, combine terms, go against the grain when copywriting for SEO.

For example: You want visitors seeking “Google Page Rank”


You begin the process:

(1) Keyword Research

(Keyword Set, # of Daily Searches,Competition – # of indexed pages)

Google Page Rank,less than 10,31,200,000

Google PageRank,173,51,500,000

GooglePageRank,761,331,000

This analysis shows that when choosing the Keyword to use in your website pay close attention to search behavior, and for that matter in the content in your press releases and alt-tags, your best bet is to choose the keyword set that provides the greatest number of searches with the least amount of resistance.

(2) SEO Copywriting Techniques. Bold and italicized words carry more weight with the search engines.

(3) Keyword Density is important as well. Try to target 3-5 important keywords and use them liberally throughout your page (5-7 times), don’t forget to create a separate page for EACH keyword set, rotating secondary keyword sets throughout the site. Not to brag, but Kaboodle Venture’s index page is a good example: keywords Affordable SEO , Organic SEO and SEO Specialist are the targets – not all tier 1 keyword sets, but dovetail nicely, if not a bit overdone! This is a new site and went to page 2,2 & 3 respectively almost overnight on MSN.

(4) Don’t get too caught up in SEO Copywriting tactics and forget that your content needs to be informative, engaging and most importantly provide compelling calls to action.

We often forget when SEOing, that somebody actually reads our sites and formulates a buying decision. All the SEO in the world doesn’t help if you don’t provide calls to action and available points of purchase. It’s all about Browsers into Buyers.

Happy SEOing!

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Yuwanda Black asked:


Here we’re going discuss why SEO copywriting is an excellent career choice for anyone who wants to make good money, work from home and get started almost immediately.

Freelance writing has a reputation for being a low-paying career where jobs are hard to come by. It’s almost like some type of professional caste system where some seem to make a lot of money effortlessly, while others scrape by on anything they can get (eg, $3 article writing gigs).

It doesn’t have to be this way because there’s a new type of writing taking over the web. And, if you know how to do it, you can easily make $100-$250+/day. What is it?

SEO Copywriting.

Following are three excellent reasons to train for this lucrative career.

1. Never Ending Need for Content: Anywhere from 30,000 to 100,000 new websites go live every day. This means the web is an increasingly crowded marketplace. Hence, businesses have to find ways to increase their chances of being found online.

Smart business owners, webmasters and bloggers know that SEO content is one of the best ways to go about it. So they invest in this type of content. And, as they constantly need fresh content to stay ahead of the competition, this means freelance writers who know how to provide it stay busy.

2. It’s Flexible: Like freelance writing in general, SEO copywriting is a very flexible career. You can work from a coffee shop in New York, a hotel terrace in Jamaica, or a restaurant in South Beach, Miami. As long as there’s an internet connection, you can get your work done.

An added bonus in SEO copywriting is that there’s very little client interaction. Once they provide you with their keyword phrases, clients rarely need to be in contact with you. They give you keywords and a deadline, and you write the copy and return it via email. Beautiful!

3. Less Competition: There are many freelance writers — hundreds of thousands, perhaps even a few million. But, very few of them know how to write SEO content. This means there’s less competition for these types of writing assignments.

Just how important is an SEO copywriter to webmasters, bloggers, internet marketers — and/or anyone who wants to be found online?

ln the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the WebWillam Flaiz underscores the importance of the SEO copywriter. He writes:

The role of the agency SEO copywriter is unique because. . . . Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content. . . . a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers.

If you want a high-paying ($250+/day is easily possible), work-from-anywhere you please career, get SEO copywriting training — and be well on your way to running your own successful freelance writing business.

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Yuwanda Black asked:


SEO copywriting is lucrative freelance writing niche. And, perhaps more importantly these days, it’s one that is recession proof. Because of this, many are interested in learning how to become an SEO writer.
If you’re considering taking an SEO copywriting course – and there aren’t that many of them out there – following are four things to look for.

4 Specifics to Look for in an SEO Copywriting Training Class

1. Target Market: One of the first things to look for in an SEO copywriting course is whether or not it meets your needs. This is what is meant by “target market.” Will it address your knowledge needs. This is crucial because SEO is a broad field. If you don’t know the fundamentals of search engine optimization, an SEO copywriting course that doesn’t address will be of little value to you.

2. Interactivity & Feedback: Writing SEO copy is not hard, but there are certain fundamentals that must be adhered to. This means that you have to write copy and have it reviewed by someone who knows the rules of SEO writing to give you feedback.

This is critical, for once the course is over, you want to be able to go back to specific feedback to get until you are comfortable writing this type of copy.

3. SEO Tools: Search engine marketing and optimization is constantly changing. So, what you learn in an SEO copywriting course may change in nine months or a year.

“So what’s the point in getting SEO copywriting training?” you may be thinking. Well, like any enduring marketing practice – to learn the fundamentals and how to apply them. Rarely do these change.

But the course should point out tools and resources for further education. By this we mean leading authorities (websites, books, software, noted SEO experts) that you can access to give yourself the constant education you need to be an effective SEO copywriter.

4. The Presenter: There is an old idiomatic expression that explains this best. It goes, “Find someone who is doing what you want to do, then copy their efforts.” What this means in this case is, make sure the presenter is – or used to be – an SEO copy writer.

There are many jobs in the search engine optimization niche, eg, web analyst, social media maven, interactive media specialist, etc. But, you want someone who’s had direct experience as an SEO copywriter, for that is the only way they can truly know the ins and outs of dealing with clients, pricing, billing, marketing for work, etc.

SEO Copywriting: A Recession-Proof, Work-from-Home, Well-Paid Career

Internet marketing experts estimate that 100,000 new websites go live every day. And what do all of these sites need – copy. Smart website owners realize that they not only need copy, but SEO copy in order to be found online.

Businesses are scrambling to find qualified SEO copywriters because many freelance writers don’t understand the intricacies of internet marketing, search engine optimization, social media marketing, etc. When you consider the broader context – ie, that roughly 90% of web users only use the internet for simple tasks like checking email, making travel plans and booking dinner reservations — it makes sense.

Most of us — writers, small business owners, casual web surfers, etc. – don’t even scratch the surface of what the web is all about. And, this makes SEO writing all the more attractive (and lucrative) as a career.

Freelance writers who are astute enough to get SEO copywriting training will capitalize on the well-paid opportunities this freelance writing niche offers.

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Sunita Biddu asked:


Search Engine Optimisation

A SEO enabled website improves the number of hits that reach your website via search engine results. In SEO field content is king. Having a flash website is not enough to attract clients to tour website, you want keywords, meta tags and content rich information that will drive traffic to your website through popular search engines.

There are thousands of SEO copywriting service providers advertising their service on the Internet. There is also a lot of self help advice and articles which can help you optimise your website online. Some of these SEO experts provide tools to help you optimise your website yourself, while some offer both web design and SEO content as a package.

But how effective are these experts and the tools they promote? The following checklist will highlight how to employ the best professional copywriting service to achieve maximum SEO exposure at the best price.

Understand the meaning of SEO

Many copywriters purport to know what SEO means but to them it is just a standard term used to spruce up good writing skills. You can check the knowledge of the service provider by asking them about key words such as keyword density, long tail key word searches, keyword analysis etc. If they are unable to provide definite answers to such questions and how they can increase the traffic to your website, then they most likely cannot help you.

Provide detailed information

Ensure you provide your copywriter with detailed knowledge of the service you need, if your focus is on your clients make sure you get your message across. Most SEO copywriter are more interested in optimising your website using keywords and engaging content but lose sight of your clients and their needs. Once the client access your website, consider if the information relevant. Agree detailed briefing with your service provider, giving as much information as you can throughout the process.

SEO service by referrals

Most SEO copywriting services always love to blow their trumpet by referring to websites they have been able to “optimise” online. If a service provider states that they offer top ranking website on the most popular search engine, it is always best to check out their claim. Type in the website’s key word or main product and see if it is at the top of the list. A lot of these professional copywriting providers make claims to get your business but do not get your URL to the top of the pile.

Request for updates

Make sure you stay in connection with your professional copywriter regularly. Keep abreast of new developments on your website and ask for additional changes to be sent to you for approval. Before signing a copywriter read their terms and conditions and make sure they allow unlimited editing. You do want to be stuck with a website that does not produce reliable results.

Price

The cost of SEO copywriting varies considerably. Some charge at the high end of the market even thousands of pounds for SEO optimization, while some charge a few hundred pounds for the same service. Expensive does not necessarily mean better. Be clear on what to expect and always ask questions if anything is unclear.

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Anil K Pammidimukkala asked:


It is essential to recognize that all content is a form of communication, and the quality of it depends not only on what is communicated and how, but also to whom it is communicated to. When it come to textual content, good quality SEO copywriting is highly essential. People have been condition to read since they began attending school and webmasters who do not understand this usually fail. A webmaster that creates written content with the help of good SEO copywriting is directly engaged in a one-way communication with his or her audience, but even the webmaster who maintains a forum or a blog indirectly communicates by providing the best possible infrastructure for other forms of communication. Paying attention to the minutest of details successfully integrating these details into the big picture could provide by far the clearest and most lucid communication. The result is a highly enriching experience for the targeted visitor. So, well written SEO articles are important and have been certified by none other than Google that says “Content is King”.

There are over a 100,000 engines and newsletters covering everything under the sun. Many of them need tightly focused content (usually in the form of SEO articles) and they don’t have the time or inclination to produce it for them. You can get tremendous exposure and attract traffic to your web site by providing valuable, content-rich SEO articles in exchange for a “about the author” box and a link back to your website. The following represent only a few of the enormous benefits of writing and distributing simple SEO articles online:

a. If the SEO article you have written has an appeal to target audience from a specialized niche that it has been written for, they would only ask for more on the subject and by feeding this hunger on a planned timetable you are actually creating a buzz around your products and services before they reach the sales pitch.

b. In the eyes of virtually everyone who reads your articles you rank as the “expert” on the subject. In-bound links help in search engine positioning because they increase “Link Popularity” of the website linked to.

c. The SEO articles you have written over a period can be compiled into a report, guide or an e-book and can be put to use for list building. You can further put the list to use to communicate and keep them abreast of your new SEO articles or other special offers, of course with permission.

d. The Internet changes very quickly and it is a fact that webmasters are usually very slow to change content on their sites. Once you get an article posted on another person’s website you have an excellent chance of that article staying there for weeks, months, even years.

So if you are a webmaster and have an ecommerce website or any website that sells a product or service, promoting your wares with information SEO articles can help a lot. If you are not good at writing copy, hiring a professional for your SEO copywriting needs would help you sell as well as rank higher on search engines, also helping you with relevant traffic generation.

No other method generates targeted and relevant traffic to your web site and provides you with such quality and quantity of traffic compared to SEO articles constructed with expertise in SEO copywriting content.

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Valerie Mellema asked:


In the old days, back when Al Gore was a vice presidential joke and not the Nobel Peace Prize-winning savior of mankind, SEO copywriting used to be fairly easy. You added a few pages of web content, showed a few pictures, repeated a few keywords, and paid your way to the top of a search. Now in 2009, SEO copywriting had changed.

The biggest search engines like Google and Yahoo have altered their practices in order to create a fairer market and a more satisfying user experience. Today, in order to reach a top 10 search ranking for your keyword, you really have to focus on content and search engine optimization. The SEO aspect of it is somewhat easy: you write effective meta tags, include page titles and create lots of pages for web spidering. (Of course, popularity and back linking also play a part)

However, the main focus of your project should be in creating quality content. The new style of SEO copywriting is slightly different from what we understand as traditional copywriting. Search engines want relevant content that is instructional, educational and objective. Of course, most SEO copywriting is somewhat slanted in perspective, but what people don’t want to read is sales-type writing that is only meant to hype up a product and make a lot of empty promises.

Instead, webmasters should focus on writing content that familiarizes potential buyers with the market, the general product and the industry. For example, good SEO copywriting would include general interest lawn care articles published on a website designed to promote a company’s lawn care equipment. A poorly conceived website would be just pages of senseless company hyperbole and multiple pages that say more or less the same thing: we’re #1!

Granted, it is difficult to regularly produce good SEO copywriting. How many times can you exhaust the same subject? You can’t just copy and paste articles onto multiple pages, as search engines will disqualify pages that copy other existing pages-even if you try and plagiarize yourself!

As a webmaster, writing new articles on a frequent basis may prove to be too difficult. This is why you should consider hiring a ghostwriting SEO company. An SEO copywriting service can create hundreds of articles for you on a variety of topics related to your product or service, and as written from the perspective of numerous writers so that articles always seem fresh. The best way to ensure that you receive high traffic is to hire a professional team that has experience in writing topical and fresh articles. Any professional writing company will guarantee that all work is 100% original as well.

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Sunita Biddu asked:


You probably know by now that emotions are an effective spice for SEO copywriting. They can make even the dullest, most unoriginal product seem positively crucial to the average reader. That’s how they can generate results that are so immediate: the readers spend less time rationalizing and more time trying to get whatever it is you’re selling. However, you can only get such benefits if you manage to use all the right emotions. Here are two of them that you can start trying out for your own content.

Greed

Unless you’re trying to sell your product to some paragon of virtue, there’s a greedy side to the person that you can exploit. This is where you should be able to promote the benefits of your product.

Make it seem like the reader can get benefits that are worth much more than what they’re paying. It’s true that some people are wary of too-good-to-be-true offers, but good enough writing can override that and get them clicking right away.

You can also make it look as if the reader will be getting advantages and benefits that nobody else will get. To exploit this little psychological tic, use comparisons against other products and then make it look as if your item is the clear winner.

Fear

Another very basic emotion, fear can also be effective when used in SEO copywriting. No, you won’t tell your readers that Freddie Kruger will hunt them down unless they buy your stuff. However, you’ll be preying on a very similar set of feelings.

‘Limited time offers’ use fear to encourage people to buy. The company makes people afraid that the good offer won’t be there the next day, which makes them decide quicker. And when you give people that kind of pressure to decide, they often do so with a might-as-well mindset, and thus end up buying.

You can even put fear and greed together for even more effective SEO copywriting. Make your offer sound like it’s a limited time deal, and then tell your readers how their neighbors will gain a great advantage over them if they don’t buy right away. It adds pressure on the reader and sales for you.

Writing Right Away

At this point, you probably already want to try out what emotional writing can do for your sales copy. But if you’re not an experienced literary and copywriter, you may just want to entrust this job to a professional copywriting company.

One risk of this method is that your readers can see through the ruse if your copy isn’t written well enough, and will be less likely to buy once they do. Once your readers begin reading through your copy, they should either give in to their emotions and buy, or rationalize their way out of the purchase. They shouldn’t be able to analyze through the writing and see what you’re really appealing to.

That’s exactly why you’ll want to leave the task to a professional copywriting team or company. Writers there usually have lots of experience in literary as well as copy writing, and can combine both for effective emotional copy.

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Yuwanda Black asked:


SEO copywriting is a high-paying, work at home job that relatively few know about. This means there’s very little competition for work, which makes it pretty easy to get.

Here we’ll discuss why this is a hot work-from-home opportunity, and the skills you need to enter this lucrative career.

Why SEO Copywriting is a Smart Career Choice

The Way We Use the Web: Most of us who use the web don’t even begin to scratch the surface of what it can do for us.

Some internet marketing experts say that 90% of internet surfers use the web for what’s known as “low-end tasks,” eg, things like checking email, making travel plans or checking out new places to eat. So, when you say things like SEO, social media marketing, file format and meta tags, their eyes may glaze over.

But, terms like these are common to SEO writers. They are “high-end” users of the internet, which brings us to the next point.

Scarcity Means Higher Pay: SEO copywriters can command much higher pay than other forms of freelance writers because they have advanced knowledge of the web, as alluded to above. Not everyone knows about things like long-tail keywords, how to calculate keyword density, how to write SEO content, article marketing, etc.

But, these are the very things that drive more traffic to a site; that gets sales and generates leads for business owners.

And, this is why more and more businesses are scrambling to find qualified SEO copywriters. They need writers who understand the intricacies of internet marketing, search engine optimization, social media marketing, etc. in order to make their websites generate more leads and produce more sales.

It is pretty accepted wisdom by internet marketing experts that approximately 100,000 new websites go live every day. What all of these sites have in common is a need for SEO copy. And there simply aren’t enough qualified SEO copywriters to provide it.

Web Writer Salary: How Much Do/Can SEO Copywriters Make?

According to a search on a leading online Salary site, in Jackson, MS — on the low end — Web Writers (aka SEO Writers, Content Providers, SEO Copywriters) make $33,460. Why is this important? Because Mississippi is the poorest state in the Union.

In larger cities like New York and Chicago, they easily make $10,000 to $20,000 more. And, this is not even the best part!

If you’re a freelance SEO copywriter, you can easily bill $200-$300/day just starting out.

So, what does it take to become an SEO copywriter? Following are the basics.

Basic Skills Every SEO Copywriter Needs

Research: As an SEO copy writer, you will be writing on a lot of subjects you have no experience with or knowledge of, so you need to be able to conduct research.

SEO Lingo: Clients will expect you to know about things like keyword density, meta tags, SERPs, backlinks, long-tail keywords, black hat tactics, etc.

Fast Writing: SEO writing tends to come in bulk, and with quick turnaround (24-72 hours usually). So, fast writing – and long hours – are part of the job. And so is fast pay!

There’s much more; these are the most basic skills needed. To learn more, get SEO copywriting training. FYI, good grammar skills is a given, which is why it wasn’t mentioned.

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VK Singh asked:


SEO refers to Search Engine Optimization. The need of copywriting arises in search engine optimization to prepare the text that appears on the pages of the website. This technique of SEO copywriting focuses on providing content that the users can search easily and can easily relate to. The content that needs to be added should include some specific keywords so that when the users search for those specific keywords, they can find the website on the top of the search engine lists. SEO copywriting maximizes or optimizes all the elements on the page.

Most of the companies that go for SEO copywriting services do this in order to get some genuine content for the websites. The search engine optimization techniques used by the companies have a great impact on the rankings of the website, but if a company opts for SEO content writing, the impact generated would be no less. People who have been in the business of SEO copywriting consider a minimum of 250 words that should be put in a page along with some uniquely placed search items.

SEO copywriting services are best used for those websites that have specific search items to be found. It is possible that a page does well in one search engine and in the other, it does not. SEO copywriting will help do some of your work by giving your website a good place in the search engines. Even if the search engines go through some changes in their algorithms, the websites that go for SEO content writing maintain the rankings. This is not seen in the case of other search engine optimization methods. Every business wants that the customers it gets should be loyal and should stick to the brand. This can be ensured through various types of copywriting that generate direct response.

If you opt for a professional company that specializes in providing the SEO copywriting services, this would benefit you more than anything else. The freshly written pages of your website will match the image of your brand as well. There are some important tips that every SEO copywriter should know before he prepares the text for the websites. The keyword knowledge is important. Understanding the keyword is of utmost importance. The keywords need to be used all over the text and not in firs one or two paragraphs.

The number of key phrases and the density is also important in SEO Content Writing. Most of the times, the keyword density should be around 3%. You do not have to clutter up the pages by forcing the keywords into it. The keywords and the copywriting is for a particular website and before you start writing, know what your client is selling or promoting. This will help you know the target audience that you have to focus upon and in-turn write to the best of your ability.

Keep in mind that the home page is the most important page of the website and you need to write the best text for it. Keep the word limit around 250-500. The home page has to contain the most important relevant keywords from the whole website. This will help the search engines read them and this way your website will get higher rankings as well. Keep all these points in mind so that you get the best of the copywritten content for your website.

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