Writing Great Articles For an Article Marketing Campaign – The Opening Paragraph
In order for an article in an article marketing campaign to be successful, you need to have it viewed and read by many people. It also has to inspire or impress them enough to click on the link that you provide. Knowing this, the opening paragraph of your article is an essential piece to accomplish both of these things. You need to write it properly so that your article gets viewed a lot, and so that the people who read it click on your links. Here’s more on why it’s so important, and how to do it right.
Source: Writing and Speaking: Article Marketing Articles from EzineArticles.com