SEO Copywriting – How to Write So Google Gives You Readers, and Readers Give You Business
Byrne Hobart asked:
How often do you think you read something because of someone else’s SEO?
(I’ll give you a hint: if you think you found this article because angels laid it at your feet-think again.)
SEO Copywriting is an increasingly potent force in online marketing. The average person is bombarded with messages telling them to look-look-look and buy-buy-buy; when they do their own research (and their own Google searches), they’re expecting something a bit mellower.
And that’s where SEO copywriting can really shine. After all, SEO copywriting is the only way to get readers who are interested in exactly what you have to say: you can build a site that’s going to target dog lovers in the Pacific Northwest, or parents of two or more children who are interested in selling their home, or people with $250,000 or more tied up in mutual funds.
All you have to do is precisely calibrate your content so it’s irresistible to readers, easily indexed by search engines, and able to outrank every other person targeting exactly that audience.
Hey, wait a second. That sounds hard.
It is hard. It’s not getting any easier. And it’s what I do all day, every day. SEO copywriting is my job, and it’s a dream job, but it sure isn’t easy. I spend all day researching keywords, testing out headlines, crafting copy, reaching out to contacts at Google and Bing, combing Twitter for nuggets of information, digging through ancient marketing manuals to find old school techniques to apply to the latest problems-and keeping my clients well-informed and happy the whole time.
It’s tough, but it’s fun. And it’s a good deal! SEO copywriting is up to 75% cheaper than pay per click marketing, and pay per click is 50% to 80% cheaper than traditional marketing. Best of all, it gives you ongoing market research: you can always analyze what pitches work and what pitches don’t, and you can spot trends in searches as they happen.
Free Marketing and SEO Tools
How often do you think you read something because of someone else’s SEO?
(I’ll give you a hint: if you think you found this article because angels laid it at your feet-think again.)
SEO Copywriting is an increasingly potent force in online marketing. The average person is bombarded with messages telling them to look-look-look and buy-buy-buy; when they do their own research (and their own Google searches), they’re expecting something a bit mellower.
And that’s where SEO copywriting can really shine. After all, SEO copywriting is the only way to get readers who are interested in exactly what you have to say: you can build a site that’s going to target dog lovers in the Pacific Northwest, or parents of two or more children who are interested in selling their home, or people with $250,000 or more tied up in mutual funds.
All you have to do is precisely calibrate your content so it’s irresistible to readers, easily indexed by search engines, and able to outrank every other person targeting exactly that audience.
Hey, wait a second. That sounds hard.
It is hard. It’s not getting any easier. And it’s what I do all day, every day. SEO copywriting is my job, and it’s a dream job, but it sure isn’t easy. I spend all day researching keywords, testing out headlines, crafting copy, reaching out to contacts at Google and Bing, combing Twitter for nuggets of information, digging through ancient marketing manuals to find old school techniques to apply to the latest problems-and keeping my clients well-informed and happy the whole time.
It’s tough, but it’s fun. And it’s a good deal! SEO copywriting is up to 75% cheaper than pay per click marketing, and pay per click is 50% to 80% cheaper than traditional marketing. Best of all, it gives you ongoing market research: you can always analyze what pitches work and what pitches don’t, and you can spot trends in searches as they happen.
Free Marketing and SEO Tools
